A Word from Our Sponsors

Pepsi apparel is banned at the Olympic games because Coca Cola is a sponsor. Nike gear is also discouraged because Adidas is a major games advertiser. Lord Sebastian Coe, chairman of the London Organising Committee of the Olympic Games, said the rule is meant to protect event sponsors. Olympics fans are torn about the new rule, some arguing that it gives sponsors too much power and others that it gives credit to those who are making the events possible. (Lord Coe did state sponsors pay for most of the events.)