How to Have a Conversation
You will build a better business if you learn how to have a better conversation. Maybe the best thing you can do to increase your sales is to stop selling. Stop doing all the talking and start building a give and take conversation—a true dialogue.
Many sales people feel that when they finally have the prospect's ear that they need to bend it. They throw everything they've got up against the wall and hope that something will stick. They set themselves up for the prospect to simply tune them out, endure them and send them on their way.