8 Questions to Ask Every Client

If you want better answers, ask better questions. It is impossible to serve your clients and create value for them unless you have a thorough understanding of their organization. Information gathering should be personal, conversational, tailored to the person you are speaking with in the moment. When and how you ask should also be based on how well-known the company is, the position of the person you are meeting with and how much pre-approach research you have done. I recommend that you use the Internet, the library, LinkedIn and other sources to gather information before your meeting. Some of these questions you may already know the answer to and you will be able to impress the prospect with your diligence.