The Anatomy of Emotional Marketing
Martin Varley, our CEO, walked into the marketing office with five, hefty bags of English chocolate. This chocolate is a very hot commodity among the entire office, but Martin always brings the goodies to marketing (thank goodness).
After catching up for a minute, I told him that he has a special place in my heart for his constant supply of goodies and laughter. His immediate response was "I love buying people's emotions."