Market Mastery: Turning Your Market Expertise Into a Sales Advantage
The New York Times recently reported that the millennial-centric nonprofit Do Something is launching a market research subdivision called "TMI." Short for "Too Much Information," the company will sell marketing information and strategy about the millennial market. From the NYT article:
TMI will offer marketers and organizations services like those already used by Do Something in creating cause campaigns, which it promotes each year to its 1.7 million members and other Americans ages 13 to 25.