When Marketing Today, It Takes a Village. Or Rather, a Modern Family.

Have you ever seen that TV show Modern Family? It has an amazingly colorful cast of real-life, diverse characters who make magic on the little screen - yes, because of the gifted ensemble cast, and yeah, because of the razor-edge, hilarious writing - but mostly because of the wonderful integration of the characters in each 22 minute episode. And after one belly-laughing episode recently (where I almost had the Snapple I was drinking snort out my nose), I started to think about how the family of marketing characters has evolved.