Love as a Business Strategy
When we talk about the need to "create value," we're talking about making a very real and discernable difference. For all of us, no matter whom we depend upon for our daily bread, that means making our customers love us.
If people buy from you because you give them the cheapest price, they'll buy from the next guy for the same reason. When we create business propositions around cutting prices, I'm reminded of a joke about a man and a woman in a bar. The punch line concludes with the recently face-slapped man answering, "We've already determined what you are. Now we're just haggling over the price." That type of transaction in the bar and the ones that we engage in predicated on discounting are not healthy, are of questionable character and are devoid of value and meaning. We not only can do better than that—we must.