Lost a Big Promo Products Account? 7 Tips to Win More Sales

As a business coach for the promotional products industry I hear lots of challenges that promotional sales professionals are facing. Here's a recent dilemma that a new coaching client came to me with. Perhaps you can relate.

Have you recently lost a big sale or an important account that you thought was a sure thing? Maybe you've gotten complacent and you weren't nurturing the relationship as much as you should. Perhaps the company changed hands. It could be any one of numerous reasons. Regardless of the cause, the reality is, in today's highly competitive promotional products business environment you can't take anything for granted.