Looking Beyond Traditional Print to Build Relationships with Brands and Potential Employees Alike

You might be saying, but we already can’t hire for open positions, now you want us to consider another? There are a lot of young professionals looking to break into the creative side of the industry — they have graphic design or creative degrees, and print just isn’t on their radar. However, if you have a position in their shop that is focused on the creative side of the process, now you’re exposing them to the industry. You’re allowing them to get a foothold in to see what print is really all about, and talk to their friends and family about print. Perhaps they will even realize they want to try their hand at the print process itself, and you’ve got someone working on the presses that is excited about what you do, and has a background in design and creativity that can only be a benefit to your operation.

It's another way to think about print, about its role in branding and marketing, and about the people we are trying to attract to the industry. Thinking outside of the traditional, proverbial print box might help you grow your business in ways you never imagined.