Livestrong's New Logo: Are New Wristbands Next?
So, what's the new fundraiser? It will be something two-color, something that can accommodate the rectangular logo, and something with a low price point; it is almost guaranteed to be a promotional product currently available in our industry. What that product will be is currently anyone's guess.
As the industry's foremost experts on the topic, that's what I want you to do: guess what Livestrong's next fundraising promotion will be. Whatever it is, if it captures the same lightning in a bottle as the wristband, you can be sure other clients will want to replicate it. I'd love to hear what you think the next big product will be. Leave your comments below and we'll see who's right come May.
- Categories:
- Awareness
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
Party Time: The Unconventional Way One Distributor Celebrated Its 30th Birthday (and the Lessons It Learned Along the Way)
Facilisgroup Initiative Exceeds $25,000 Goal, Raises Over $30,000 for Ukraine
Facilisgroup Unites With Industry Leaders to Make a Difference for Ukraine: How You Can Help
PromoCares Launches Limited-Edition T-shirt to Help Raise $50K for Ukrainian Children
DC Public Library Supporters Hoped to Sell 50 'Punk' T-shirts—a Few Months Later, They've Sold 7,000 (and Raised $100K)
Using Social Media to Stay Connected and Keep Customers Informed
