Livestrong's New Logo: Are New Wristbands Next?
So, what's the new fundraiser? It will be something two-color, something that can accommodate the rectangular logo, and something with a low price point; it is almost guaranteed to be a promotional product currently available in our industry. What that product will be is currently anyone's guess.
As the industry's foremost experts on the topic, that's what I want you to do: guess what Livestrong's next fundraising promotion will be. Whatever it is, if it captures the same lightning in a bottle as the wristband, you can be sure other clients will want to replicate it. I'd love to hear what you think the next big product will be. Leave your comments below and we'll see who's right come May.