Evolving Trends to Reach Buyers

An everchanging marketplace is something we all ponder. Our ability to thrive will depend on how well we keep adjusting to these changes and evolving communication trends.

Recently, I’ve reevaluated and adjusted my communication strategy. I made a decision to create my own personal twitter account. While I’ve built a nice online following for my industry resource program FreePromoTips.com, it seemed to me that my personal life is not all that exciting to share in 140 characters or less. Now I’m thinking differently and that has to do with making an impact outside the promotional marketing industry.

What I realize is that beyond my personal Facebook page, I’ve been limited to focusing on industry-specific content. I actually do have a life, and there are things I want to share that are relevant inside and outside of my industry.

One of the things I have a passion for is the SuccessFit concept my team created last year that stems from my own personal journey. Fitness, as it relates to success in our personal and professional lives, is relevant to everyone. I’ll be sharing more information on that and building the SuccessFit brand.

With my personal online presence, I am able to share things from my fitness activities, music likes, my faith community and whatever I feel is relevant to put into the social media “river” of content that floats by. Feel free to follow my personal Twitter posts: @JeffSolomonMAS. I’m also on Instagram: @jeffsolomonmas. My MAS designation has come in handy. It’s a perfect addition to my name, which I didn’t think was that common but has been taken in most of these programs. Should I be asked what it means, I have an open door to talk about being a Master Advertising Specialist (MAS).

There is much information available on reaching buyers and effective online communication, including some very relevant observations coming from folks in our industry who do things well. I’ve been learning, and God knows I have plenty to learn, especially about fast-moving social media trends.