Truth in Product Labels—This One Will Kill You
Proper labeling of promotional products is a big deal. While sourcing, the proper risk assessment of any product must include planned usage group as well as delivery destination. An example of this is that major consumer brands often create two SKUs of the exact same product: one shipping to California with a label designed to meet Prop 65 "clear and reasonable warning" requirements, the other for everywhere else. Makes absolute sense, right?
- Places:
- California
Jeff is executive director of the Quality Certification Alliance (QCA). Prior to that, he was responsible for developing safe and compliant brand merchandise for Michelin. He has worked with brands in publishing, consumer products, broadcasting and film for over 30 years. Follow Jeff on Twitter, and QCA on Facebook.
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