The Dangers of Celebrity Endorsers and the Wisdom of Crisis Planning
You work hard to bring unique promotional products to the marketplace every day. Ideas that help differentiate your customers from their competitors. At the same time, whether you are a supplier or a distributor, a little of that differentiation rubs off on you, too. After all, you want to be viewed as a “Value-add” partner in the industry—someone who always has something to catch a customer’s eye.
Jeff is executive director of the Quality Certification Alliance (QCA). Prior to that, he was responsible for developing safe and compliant brand merchandise for Michelin. He has worked with brands in publishing, consumer products, broadcasting and film for over 30 years. Follow Jeff on Twitter, and QCA on Facebook.