Jeans, T-shirts and Logos
MTV alum and newly minted fashion guru, Lauren Conrad calls jeans and a T-shirt "The All-American Uniform" in her book Style. The look is not only standard in American wardrobes, but also in the promotional products industry. A cute T-shirt with a college logo, sports team mascot or company slogan rests perfectly atop a worn-in pair of jeans. This kind of comfortable branding is perfect for almost all end-buyers, because everyone needs an imprinted tee.