Intro to Big Picture Promo
The big idea behind Big Picture Promo is this: The promo industry has been labeled as the ugly stepchild of marketing simply because most people within the industry forget that promo is a part of marketing.
The industry is filled with people pushing products without purpose, without a bigger understanding of how marketing works. Promo is a hugely successful marketing tool when combined with purpose. It is our goal with this blog to look at the promotions industry from the macro level and reveal the insights from a big picture perspective.