Picking a Winner
For our October issue, one of the articles I had to write was themed around awards and recognition products. One of my sources for the story was Audra Lehnert, marketing coordinator for Crystal D. She gave me a ton of material in response to my questions, all of which was fantastic and likely of great value to anyone new to selling awards. Unfortunately space constraints prevented most of her advice from being printed. To amend this injustice and rescue her material from an unceremonious and obscure death in my inbox, I'm reprinting her e-mail response in full below.