How to Lead Today, Part 2
For part 1 of this piece, click here.
Leadership is not about being liked. It's about doing what's right. That means being visionary and looking beyond your corners of the promotional products world. It means that as a distributor, you need to strengthen the supplier channel and vice versa. You must ruffle feathers or you're probably not doing your job as a leader. You were hired or started your business to lead—not to be a caretaker. You need to have the courage to describe the current landscape and define the ways to strengthen your clients' organizations in the context of today's market realities.