99 Logos for Beer on the Wall

What does this have to do with our industry? In the image box above, I present to you Exhibit A.

All of those glasses are promotional items I received at bars, tastings or as giveaways with cases or six-packs. Not pictured are another half-dozen pint glasses I've been given, as well as a few branded rocks glasses and shot glasses for various liquors and bars. And I cherish each one.

People are fiercely loyal to the drink of choice, and this has as much to do with taste as it does with image; look at any beer or liquor television commercial and you will see a product that has branded itself into a lifestyle. Bud Light advertisements show fans at baseball games and sports bars, and Corona sits next to vacationers relaxing on sandy beaches. Bacardi and Smirnoff show attractive people dancing at clubs and relaxing in posh lounges.