How Are You Different?
Can you come up with five points where your customers would regard you or your organization as being different from everything else they see in the marketplace? Can you come up with three? One?
Being different is a competitive advantage in the new economy. It is critical that you be able to stand out from the crowd. Who are your competitors? Have you looked at their websites, their brochures, their marketing efforts? How does your marketing differ and stand out?