Have a Conversation
One of the key points that I try to make when discussing the new rules of marketing and about the transformations taking place in business today is that it is no longer about "campaigns," it is about having "conversations."
What exactly is a conversation? How good are you at starting one? So many sales people are anxious to talk or to make a presentation or even have "small talk." Today if you want to build your business, your marketing should be a strong dose of conversations.