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Earlier this month I wrote about The Livestrong Foundation's decision to change its logo and image following founder Lance Armstrong's fall from grace. At the time I mentioned that the change, while significant for the organization's image, was only a minor tweak in terms of the iconography. It turns out I wasn't the only person who thought so.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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