Creativity is Fantastic

Greetings loyal readers,

I thought this week I would share something I learned recently that might be of use to you all as well. (as opposed to what I normally do when I write these posts, which is close my eyes and mash my palms into my keyboard until I’m at 500 words or so.)

In a recent interview with Jeff Bowles, co-president of Proforma Promotionally Yours, he explained something to me that others I’ve spoken with have touched on―the concept of commodity items. I’ll do my best to paraphrase his definition.