Style Terms You Need to Know

Pantone Matching System (PMS)
This is a basic industry term, but it is worthy of note. When a supplier notes PMS color abilities, this is what they are referring to. Stahls' and Pantone are good sources for this information. The differences in coloration between High Risk Red and Ribbon Red are slight, but they make the difference to your client and their logo. You can search the colors by yourself with this.

That is all for now, but I'll continue to search for terms. If you have any to add, please list them in the comments or email me.