Become a Marketer: The 4 Ps of Marketing Plus, Part 2
In Paul's last blog, he discussed the critical elements of being a superior distributor salesperson and named the first two Ps of Marketing Plus. Today he will discuss the final two components of marketing. Click here to read part 1 of this piece.
Place: Traditionally, our "Place" has been in our buyers' offices or maybe a showroom. Today, many buyers prefer the place be on their computer screens. How have you adapted to that shift? How is your "place" defined? How do you set it apart from anything your buyers have ever seen before? Rainforest Cafe took a restaurant and turned it into a jungle adventure experience. Is there a way you can turn your showroom into an experience? Distinguishing yourself with ultra creative open houses, with a trade show experience in a parallel target industry, or with a web experience that makes your clients' jobs easier are a few ideas of how you can work on your third P and make Place a competitive advantage. Even your visits to your clients can be a Place Experience if you focus on how you can bring positivity, creativity, innovation and smiles into their offices every time you visit.