Are You Remarkable?

In the promotional products industry, where products and pricing are similar, in order to stand out and attract more business you need to be doing more than just what is expected, you need to be remarkable.

What do I mean by that? In a recent blog post, supplier Allison Gower, from the Platform Group Gallery, cited marketing guru Seth Godin as saying remarkable is "The opportunity to inspire someone to make a remark about your product, your service, your programs ..." Think about what you could be doing that will inspire your clients to remark about your company.