A Race To The Top Via Safe And Compliant Products

Can any one person successfully navigate the constantly evolving state and federal product safety and compliance regulations for your organization? As soon as you get a handle on today's regulations, they shift. And every time you add a new product category, the process starts all over again. If you need to find the person in your organization who is responsible for compliance, he or she is probably up on the roof... drinking.

As complicated as the compliance topic can become, I believe there is a silver lining for those who can overcome the challenges and adapt. Not only does creating a comprehensive proactive compliance program differentiate those companies, but the complexity of doing so has also triggered new collaborations and opportunities for companies to partner and share their learnings and best practices. Simply put, better compliance solutions are developed in partnership rather than in silos. And this new level of collaboration could be the start of a "Race to the Top" where companies can sell the value proposition of safe and complaint promotional products.

More and more companies are working together to solve our collective safe and compliant product challenges, and this is just the tip of the iceberg. There are distributors working with other distributors to ensure standardized expectations are communicated to their suppliers. Additionally, suppliers working with other suppliers to communicate consistent expectations to factories and raw material sources. And perhaps most encouraging, distributors are bringing their most trusted supplier partners into meetings with their end-buyers. This new level of collaboration allows these companies to better demonstrate their value proposition and the strength of their supply chain relationships.

This heightened focus on the value proposition of promotional products is good news. We must reverse the trend toward low-cost, low-service and potentially high-risk, overly commoditized promotional products. Factory direct sourcing has never been more available for those end-buyers that are choosing to go this route. Good luck competing on cost alone against online sourcing tools such as Alibaba. You are not going to win the race to the bottom, but you can win the race to the top—a race that is about selling the value proposition of safe and compliant products. The old adage "let the buyer beware" (Caveat Emptor) has never been more true. You do get what you pay for, and the risk has never been greater.