7 Guidelines for Selling Women's Apparel
We ladies can be particular about our clothing. It's not that we are not willing to wear uniforms, it's that we want to wear uniforms that makes us feel comfortable. We are often cautious of the words "unisex" and "companion styles," because in the past these meant men's styles in smaller, boxier cuts. I am writing May's feature on women's wear and I am happy to report that "unisex" and "companion styles" no longer mean oversized and unflattering. The industry is redefining women's wear and I am excited about it.