6 Ways to Boost SEO for Your E-Commerce Website
In today’s digital world, everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms.
SEO is a long-term game. Even though you can’t drastically change your SEO ranking overnight, these small adjustments will gradually improve your ranking. Here's how you can boost SEO for your e-commerce site.
1. Refine Keyword Optimization
Keywords play a major role in ensuring that your product will appear on relevant searches. Set keywords targets and track their positioning on a regular basis. Include keywords in your product pages' descriptions and titles, as well as the meta descriptions. Include them in the URL as well. Strategic keyword implementation will ensure better search engine results pages (SERP) ranking.
2. Reduce Your Site’s Loading Time
Web page loading speed is a crucial part of a site's usability. People have no patience for slow-loading pages. Loading time also affects Google rankings, because the faster that pages can be loaded, the more pages Google can crawl at one time, and the more Google will show your page on top results.
Check your loading time on a regular basis. Make sure your site has no technical issues and is running smoothly. Also, e-commerce sites have a lot of images and videos that must be optimized properly so they don’t slow down your site.
3. Write Your Own Product Descriptions
There are thousands of e-commerce sites selling the exact same products as yours, with the exact same product descriptions. These product pages are mostly discarded by Google because of the duplicate content. Having a different product description will make it unique in the eyes of Google. It’s not easy or quick to write unique descriptions, but that should always be your objective.
4. Optimize Your E-Commerce Site for Mobile
It is safe to say that all of your potential buyers are smartphone users. People use their phones to access the web and to shop, including for promotional products. In the B2B world, they might not complete the purchase on their phone, but they will be doing searches on them. Make sure that your website is optimized for mobile usage.
5. Optimize Your Category Pages
Category pages are key for site visitors to navigate your site easily, and also for Google to crawl through it. It is also easier to rank a category page than a product page. Make sure your category pages show all the options in one page. Write good page titles and descriptions in your category pages, using your target keywords. Optimize the category pages' URL structure.
6. Optimize Your Images
E-commerce sites are loaded with visual content. Image optimization is key to keep your site loading fast—it helps improve your site’s visibility as well as rank higher on Google Image Search. Make sure your images are compressed and the right size before uploading. (You can use tools such as tinypng.com to compress them.) Write image descriptions and alt text that includes keywords.
Make SEO Part of Your Marketing Efforts
Search Engine Optimization must be a part of the marketing plan of every business these days. These are a few of the ways you can improve your e-commerce search engine rankings on Google. Start with the ones that are easier for you to implement, and keep adding as you go along.
For more on SEO, or for more business and marketing articles, webinars and guides specific for distributors, visit the resources section of ActionMarketingCo.com.
Gloria Lafont is a mother, grandmother and business owner. Throughout her business career she has started, bought and sold a dozen businesses in the branding and marketing field, including a distributor company. She’s currently president of Action Marketing Co., founded in 2007. Her company focuses on helping distributors increase visibility, generate awareness and drive traffic so they can connect with more of their ideal clients and generate more leads and sales.
Gloria is a big fan and supporter of education and the cultural arts, volunteering her time and donating marketing support over the years to help various organizations grow in membership and revenue. She also enjoys the South Florida lifestyle mix of business, beaches and arts.