Can You Create Customer Loyalty?

These days, promotional products can be purchased everywhere, and your customers know it. With all the competition for your business, how can you create customer loyalty and repeat business? One answer is to go the extra mile and make your service memorable, not ordinary.

I was reminded of this over the weekend when my husband Bob and I met friends for a delicious dinner at a local Italian Bistro. It was our first time there and we'll certainly be going back.