To QR or Not To QR: 3 Reason People Will Quit Responding to Quick Response Codes
OK marketers, let's talk. You've got to adopt the latest trends and technologies, I understand that. And you've got bosses too, and they want results, and that's fine. I get it. But this QR code thing has gotten way out of hand. Take this for example:
Why should I scan your banana? I don't want to scan your banana. Don't make me scan your banana.
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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