3 (More!) Tricks For Writing Knife-sharp Press Releases
Happy Monday all! I'm in a writing-theory mood today, so I thought it might be a good time to give some more advice on writing effective, interest-seizing press releases. It's a topic that interests me a bunch, partly because I'm a big nerd and love talking about the structure of words and sentences, but also because I get about 10-billion awful press releases emailed to me a day, so I figure a little writing instruction could go a ways to easing my own electronic suffering. I've written a bit about press-release craft before, in two other posts from a few months back, which I'll link for you all handy-dandy here and here. Otherwise, not much else to say I suppose, let's just get right to it!