3 Great Tips to Stand Out and Attract More Business

Being a sales and marketing coach, I am always on the lookout for stellar service and strategies I can model and share with my coaching clients. A cruise my husband Bob and I took from Alaska to Vancouver had many positive business lessons that can easily be applied to your promotional products business.

Here are three great tips that will help you and your company stand out and attract more business.

1. Go beyond correcting mistakes. The first day onboard our ship, our room was missing some amenities. We called to have them delivered ASAP. Not only did we get our shampoo and soap, we also got a bowl of fresh fruit and a bottle of wine. We quickly forgot the little oversight and settled into having a wonderful trip.

Tip from Rosalie: The next time you're correcting a business mistake, go beyond just correcting the mistake and add something extra. Leave your clients with a wonderful feeling about your company and they'll soon forget the mistake and become raving fans!

2. Always carry your business card and a small self-promotion. I'm not one to suggest working on vacations, that's no fun but you never know whom you're going to meet and how they can use your services. One day at breakfast I was seated with the marketing director of a Fortune 500 company. We exchanged cards and agreed to keep in touch. Many of my best clients have come from these casual meetings. I've met clients on airplanes, elevators and the beach. You never know where your next great contact is coming from.

Tip from Rosalie: Always have a business card with you. Use a high-quality card and put your cards in an attractive case. Additionally, always have a custom imprinted promotional item such as a pen, notepad or box of mints to hand someone with your card. It's a great way to be memorable, promote what you do and increase sales.