The 2017 #Online18 Most Influential People
This is the fourth annual list of #Online18 most influential people in the industry. Each year, I tweak the approach and attempt to identify at least one-third new influencers. This year, that was tougher than ever, as so many people on the 2016 list are still delivering great engagement. Engagement is the primary driver of who appears where on the list, so delivering good content is not enough, the content must be engaging.