AIA Corporation recently launched its "Ask the Experts" series, providing real-time access to subject matter experts on various topics of interest for distributors. Joél Bastien, AIA's senior vice president of owner success, joined the show to talk about how the series came together and what it's all about.

Joél gave an overview of the topics covered so far, sharing ideas from sessions featuring actionable PPE sales advice, emerging trends in 2021 and direct feedback from end-buyers in several thriving markets. (That last one includes a possibly surprising revelation about asking for referrals.) She also explained how any distributor can find and use subject matter experts to help their own businesses, and much more.

Plus, Sean and Brendan discover that a remote Antarctic research station, only accessible by boat, has a gift shop full of branded merchandise. Discussion of penguins ensues.

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