The Power of Utility: The Most Effective and Valuable Promo Products are the Most Useful
With so many promo product options to choose from, you want to maximize your financial investment by selecting a product that would be valued, used daily and effectively supports your critical brand building. The first step is to consider what matters most to the end-users. What compels them to hold on to your promo product for years to come? Utility is atop that list.
Utility is the functionality, practicality and overall usefulness of a particular item. And it can be the difference between your promo offering becoming part of your audience’s daily life rather than a throwaway and a waste of your marketing dollars. In fact, utility is the leading reason consumers keep a promotional item.
One of your best options is a product that compliments something so essential that consumers cannot work and run their daily lives without it—their smartphones. So, before we get into why utility is so important, let’s take a look at a tried and true promo product that embodies this concept. It’s multi-functional, highly-adaptable, and enables your audience to do more with the products they already love. We’re talking of course about customizable PopGrips from PopSocket.
A Popular Option for Useful Promo
There’s a reason that PopGrip has gained worldwide popularity. It seamlessly attaches to the back of the device to provide more control and utility. It can act as a reliable grip when texting and taking selfies, or it can be used as a stand to watch videos and browse photos with nearby friends. The best part is that PopGrip is compatible with all smartphones, making it super accessible and useful for every single one of your consumers.
Branded PopGrips are a truly unique way to deliver additional functionality to something your audience uses each and every day. And because your logo can be prominently placed on the product, your customers will begin to associate utility with your company. Imagine a consumer nearly dropping their phone, only to have it saved by a PopGrip adorned with your logo. Or a client using your branded PopGrip as a stand to share a presentation with the rest of their team. These scenarios happen every day, and they can generate valuable impressions that go beyond what the typical promo product has to offer.
But why is it that a product’s utility and usefulness can leave such a lasting impact on us? And how can your business leverage these trends and concepts to deliver a big hit for your next promo? Let’s take a look.
Get Your Brand Out of the Office and Into the Home
The pandemic has led to many companies seeing value in letting their employees work at home or remotely, with 83% of employers saying the shift to remote work has been successful for their company. With the modern employee always on the go, it only makes sense that your promo product of choice should enable and compliment this remote-work lifestyle.
PopGrip goes above and beyond to help keep employees and consumers connected, while also offering much needed moments to destress. And awesome add-ons like the PopMount 2 Flex provide even more utility and ease-of-use. No more neck pain during long video calls. The mount enables users to set their phone at ergonomic and flattering angles. When it’s time to take a mindfulness break, PopGrip makes the perfect stand for a quick guided meditation or yoga session. And because it’s portable, it can be taken wherever the “office” is that day!
A surefire way to identify and deliver successful promo is to consider consumer behavior. Many products are already part of their daily lifestyles, and with some clever thinking, your branded promo product can become part of that routine as well.
Useful by Association
Would you believe that the average American spends an average screen time of 5.4 hours on their mobile phones daily? It’s true. And what’s even more interesting is that most mobile phone users check their phones up over 60 times daily.
What if your brand could be there every time they accessed their email, sent a text or watched a YouTube video? From power banks that provide some extra juice during a busy day to phone wallets that keep cash and cards close by, the usefulness of these products and their close proximity to smart phones enables them to generate thousands of impressions over time.
Similarly, PopGrip targets this behavior directly by attaching directly to the devices that your consumers use the most. But where PopGrip excels is in its multi-use functionality. Consumers won’t just be interacting with your brand when they need to charge their phone or check out at the grocery store. They’ll be engaging with it every single time they pick up their device–as much as 86 times in a day to be exact!
Make a Lasting Impression
With promo products constantly going in and out of style, the products with longevity and usefulness are the ones that will last and provide real value to your audience. And let’s not forget that longevity translates to sustainability.
It might seem obvious, but the longer a consumer keeps a product, the more sustainable it is. This is important to consider when 46% of consumers have a more favorable opinion of an advertiser if the promo product they received was environmentally friendly. Want to build rapport with the newer generations of workers? For Millennials and Gen Z, sustainability is one of their top concerns. PopSocket combines sustainability and practicality with PopGrip Plant, a fully-recyclable and customizable promo product made from plant-based materials.
When it comes down to it, the good promo products are ones that will actually get used, and the best promo products are the ones that will be used for the long term. Turn to PopSockets for utilitarian, sustainable promo products that will surprise and delight your consumers again and again.