Company: Pioneer Mat

Sierra Pacific, Houston, sponsored three giveaways at January trade shows to promote its FeatherLite Oxford shirt. Attendees of the PPAI Expo in Las Vegas, ASI’s Orlando show, and the Long Beach Imprinted Sportswear Show (ISS) were given complementary samples of a long-sleeve FeatherLite Oxford shirt and a chance to win a Dell notebook computer. During each show, a number of people wearing the French Blue FeatherLite Oxford shirts were randomly chosen from the aisles and presented with a $100 bill. At the PPAI Expo, the laptop winner was Patricia Knisley of First Impressions Promotional Products, Batesville, Ind. George Heinrich of Anna Imprinted Specialty,