I’m asked, often, about printers marketing themselves. Should we do it? How do we do it? What works? Is it worth the money?
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Collection: Trending Stories
Imprint Engine Appoints New CRO To Lead $100 Million Growth Strategy
Colin Loughran, a 20-year promo industry veteran, will oversee global revenue for the brand-experience platform.
Read MoreWhat We’re Thankful for in Promo
Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a moment to reflect on what we appreciate most about the unique industry we cover.
Read MorePromo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report
The clothing brand released its first-ever sustainability report and got candid about its progress and imperfections.
Read MoreBuild a Scalable Sales Engine That Keeps Your Shop Growing
For a few months, you’re buried in orders, then wondering where everyone went. That’s not growth. That’s confusion.
Read More3D Apparel Simulation Tech Aims To Be ‘Visual Source of Truth’ for Industry
Technology company SEDDI recently released Decorator, which renders true-to-life digital representations of apparel styles available in promo.
Read MoreDialing Into Nostalgia: How Jackalope Kreative Turned Vintage Phones Into Branded Art
The distributor worked with a small mom-and-pop company to breathe new life into unused rotary phones, transforming them into a story-rich, sustainable, high-end promo product.
Read MoreTariffs Hit Hard, But Experts Urge Investment Amid Uncertainty
Whle 35% of those surveyed by PRINTING United Alliance believe tariffs will have long-term benefits, the numbers show that the road ahead will be challenging.
Read MoreWhere We Go From Here: 2026 Predictions
The Editorial staff of ASI and PRINTING United Alliance make their prediction for 2026 in print, promo and beyond.
Read MoreNew Legislation Could Affect Cannabis Packaging & Advertising in New York
The new guidelines would limit signage and other displays where they could appeal to minors, and mandate environmental and safety guidelines for packaging and labels.
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