Throughout the years, I have seen talented salespeople enter this industry with an eye on becoming a million-dollar producer. They work hard early on, have some customer wins, and see their sales increase. By years two and three, they become much smarter regarding the nuances of this industry. They see sales continue to progressively grow,…
Read MoreCollection: Trending Stories
Two Steps To Content Your Ideal Clients Want To Read
Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…
Read MoreHow Brands like Pizza Hut Harness The Idea of ‘Newstalgia’ For Timeless Promos
It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…
Read MoreHooters ‘Wing Collection’ Continues Trend of All-Over Print and Giant Pillows
Right now, there’s a wave of fast food and chain restaurants reinforcing their branded merchandise output. Within that, there are a few trends that we’ve seen almost across the board—things like apparel choices, design elements and semi-ironic products. On one hand, it’s great that restaurants are turning toward promotional marketing as a revenue stream and…
Read MoreDecoration Diaries: How One Distributor Overcame Artwork Issues to Bring New Life to a Restaurant’s Look
Moving can be a fresh start. For a business, it’s an opportunity to form relationships with a new community, build on prior success with a new and improved space, or just get a little change of scenery. For Annika DiMeo, chief of staff for Brand+Aid, it was a chance to work with a restaurant that…
Read More‘Resident Evil’ Celebrates 25th Anniversary with Perfume Line
The “Resident Evil” video game franchise has been going strong for 25 years now. After a long list of video game releases and a film franchise, too, Capcom is still finding ways to connect to fans. Apparently, fans have been really curious what the main characters smell like, and whether they can smell like them,…
Read MoreGoldstar Announces Key Global Leadership Appointments
Goldstar’s global general manager, Howard Cubberly, announced leadership changes and continued expansion of the San Diego-based company into a global supplier brand. “In an effort to met the growing international demand of our distributor customers and leverage the strengths of our facilities, being [ower and teams throughout North America and Europe, we have taken the…
Read MoreDoja Cat Calls Her Own Merchandise Line ‘Bad’
After Doja Cat dropped her “Planet Her” merchandise collection, fans started voicing their complaints on social media over the products’ quality and price. Doja Cat herself responded to the criticism, admitting that she thinks the merchandise is “bad.”
Read MoreHow to Provide Product Samples Without Going Broke
Clients like samples, but if you’re not careful, they can nickel and dime money out of your business. Here are some ways to provide samples wisely, so you can give your clients the peace of mind that their order is exactly what they wanted while saving money yourself (or even making more)…
Read More7 Gold Medal-Worthy Promo Products From the Olympics and Team USA
There might not be spectators allowed at the Olympics this year, but there are plenty of people looking to celebrate with branded merchandise. With the Opening Ceremonies now over and the games underway, we listed a few of our favorites from the Tokyo 2020 store and Team USA…
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