Expo 411: Building Awareness

PRINTING United Expo — taking place Oct. 18-20 in Atlanta — is fast approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from various backgrounds. They’ll share why they are attending the Expo, what they hope to learn, and what excites them about the upcoming event.

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Decoration Lessons from Fanatics’ Crooked Football Gear Problem

A Philadelphia Eagles fan went viral after calling out the crooked print on a Fanatics T-shirt. Other fans chimed in with their own stories of Fanatics’ printing errors — usually crooked names and numbers. Even a giant company like Fanatics makes mistakes, but these are unforced errors for a printer.

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Chick-fil-A Is RSVPing to Wedding Invites With Branded Promo Kits

Couples have been sending wedding invites to brands like Chick-fil-A, which has RSVP’d no, but sent along a congratulatory branded kit with apparel, accessories, free food vouchers, and more. The top-to-bottom branding experience creates goodwill with customers and a positive link between the brand and a happy day.

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Expo 411: Continually Improving

PRINTING United Expo — taking place Oct. 18-20 in Atlanta — is fast approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from various backgrounds. They’ll share why they are attending the Expo, what they hope to learn, and what excites them about the upcoming event.

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