From golfing with a burger to chilling on a Cheez-It, retail brands are getting extra-creative with promo.
Read MoreBurger Golf Clubs, Floating Crackers and More: Early Summer’s Standout Promos
Collection: Trending Stories
NY Packaging Reduction Bill Passes Senate, But Misses Assembly Deadline
The bill would have established an extended producer responsibility system, banned certain chemicals in packaging and set recycled-material thresholds for goods made or sold in the state.
Read MoreBDA Acquires England-Based Sports-Merchandise Firm
BDA announced that it has completed the purchase of The Great Branding Company, a sports-merchandise provider headquartered in the United Kingdom
Read MoreKoozie Group Invited the TikTok User Responsible for Viral Pen Video to Tour Headquarters
After giving the supplier some major attention on TikTok, Koozie Group invited Sam Hart for a tour that included a crash course in pen design and custom gifts.
Read MoreBaseball in England? New Era Attempts Bipartisanship Across Rivalries
Last weekend’s MLB London Series was a success for baseball, but some fans were left confused by New Era’s merchandising.
Read MoreNavigating Growth Opportunities to Complement Commercial Print
When you hear the term “commercial printer” a few things probably immediately spring to mind if you’ve been in this industry for any amount of time. Those things probably include offset presses, applications like product brochures or direct mail, or long runs that can stretch into the hundreds of thousands of pieces. And while all…
Read MoreThe Sourcing Group Projects $180M in Revenue Following New Acquisition
The Sourcing Group has acquired Drew & Rogers, a Fairfield, NJ-based firm that specializes in print, packaging and merch solutions.
Read MoreHeather Smartt Named Goldstar’s New Global Leader
Howard Cubberly is leaving the role of global general manager for Goldstar and departing the company, and Heather Smartt is taking over as global head of the firm.
Read More‘Deadpool’ Goes NSFW With Popcorn Bucket Promo
The ‘designed by Deadpool’ Wolverine bucket plays off of the viral ‘Dune’ popcorn bucket – and takes things even further.
Read MoreDirect Mail: A New Perspective
The key to effective direct mail is perspective. Perspective is a particular attitude toward or way of regarding something; a point of view. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your results. Many marketers spend all their time focused…
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