The Softer Side of T-shirts
DECORATION NATION
Since 100 percent cotton shirts hold prints and logos for longer, you can add some more patterns to your promotions. Sims offered a few examples of manufacturers who came out with new, all-over, imprintable patterns for T-shirts. One such pattern has been around for awhile, but has had a recent surge in popularity: tie-dye. Sims mentioned that Dyenomite introduced new plays on the multicolor effect. The Crystal Tee, which resembles a sponge-painted pattern, and the Cyclone Tee, which is a one-color spiral design are two examples. Another trendy pattern is camo, especially for women. "Code V stepped up in 2012 to provide ladies with an officially licensed Realtree Camo tee in pink," Sims said. She suggested country music concerts as a good venue for these camo shirts. The final design Sims noted was sublimation. "Sublimation is a cost-effective way to provide amazing color and clarity in the imprint," she said.
- Companies:
- Alstyle Apparel
- Heritage Sportswear