Sunny with a Chance of Event Marketing
6 tips for outdoor and event marketing
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When adding products like coolers, chairs and other higher-end outdoor items to an incentives program, Borre recommended labeling the category as something like "lifestyle" rather than "tailgating," since the latter can have too much of a hard-partying connotation. "The corporate customer might not like that," she said.
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- Companies:
- AAA Umbrella
- BamBams
Michael Cornnell
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