Auto-motivation
Suggestions for successful vehicular promotions
“There’s a local dealer where we live that offers free tires for the life of your car,” said Stoeck. “They could buy doorknob hangers and put it on all the gear-shift levers or rearview mirrors, so when you’re looking at that dealership, versus a competing dealer in the area, you’re going to remember, ‘Gee, they have free tires for life on all their cars, it was on every one of the cars in the lot.’”
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- Companies:
- Beacon Promotions
- Stouse Inc.
- People:
- Gary Haley
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