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Gardiner identified three areas where ladies’ styles differ: they’re shaped at the waist, feature capped sleeves and have a narrower placket. But unless you’re wearing the garment, the placket is what most sets the women’s half of a companion style apart from its mate. Some of the current incarnations include multiple buttons, open johnny collars or even a zipper. Matt Waterman, senior marketing manager for Winston-Salem, North Carolina-based Hanesbrands, parent company of Outer Banks and Hanes Printables, emphasized its importance. “Probably the most distinctive difference is in the women’s placket. [It] comes in a variety of forms … which helps distinguish that it is not a man’s shirt,” he said.
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- Companies:
- Arnold Palmer
- Zorrel International
- People:
- Bill Gardiner
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