PPAI Takes Times Square with 15-second Video Spots
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The video spots, which will run from April through June, are set to promote promotional products as the only sensible, memorable advertising medium that is viable in today’s economy, using the message, “Spend less, achieve more.”
“This is a remarkable opportunity for the Association to employ creative and cutting-edge ways of reaching the end-buyer on behalf of members,” said Steve Slagle, CAE, PPAI president and CEO. “Promotional products are a smart choice in any economy, but today’s climate begs for advertising that is cost-effective and memorable. This outreach reinforces the fact that promotional products embody these qualities,” Slagle concluded.
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