Padian noted that regardless of the imprint size, the usage is more important. "We use the word 'subtle' when you decorate a pen versus a T-shirt, but a pen makes approximately 37 appearances a day, so for us, it's logo frequency," he said.
NEW TRENDS
Padian noted that styluses are on the rise with more than 4 million new tablet users. Although the market steers toward stylus pens $3 or less, end-buyers are willing to pay more when it comes to buying high-tech gadgets as gifts. "They're going to spend $200 to $400 on a tablet or a Kindle," he said. "They're having no problem now spending $10 to $20 on a stylus pen as opposed to 89 cents (the cheapest version)."
- Companies:
- All-In-One
- BIC Graphic USA
- Logomark
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.