Pacesetter Unveils Rebrand for 2024: Embracing New Era Beyond Awards

Pacesetter, Chicago, a third-generation family-owned company known for its excellence in awards, announced a significant rebrand set to roll out in 2024. As a company that has evolved beyond its roots in awards, Pacesetter is excited to reveal a fresh identity that reflects its innovative vision for the future.

The decision to drop "Awards" from the company name signifies Pacesetter's commitment to growth and diversification. The brand has evolved into a multifaceted entity, introducing a range of new giftware products that go beyond the traditional awards market. This strategic move aligns with Pacesetter's dedication to staying ahead of industry trends and meeting the evolving needs of its customers.

"We believe the time is ripe for a change that truly represents the dynamic nature of our company," said Kamil Dys, senior vice president of sales and marketing at Pacesetter. "Our heritage in awards will always be the foundation of our story, but this rebrand reflects our broader mission to provide innovative solutions and products that go beyond the boundaries of traditional recognition."

Pacesetter will unveil its dynamic new brand identity and product lineup at the upcoming PPAI Expo in January. This event will serve as a pivotal platform for Pacesetter to introduce its rebranding to a wider audience, highlighting the company's commitment to excellence and forward-thinking innovation.

The upcoming year promises big things for Pacesetter, with the rebranding acting as a cornerstone for the company's continued success. The company looks forward to making waves in the industry with its fresh perspective, cutting-edge products, and a renewed commitment to exceeding customer expectations.

Source: Pacesetter

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