Nike's New 'Move to Zero' Campaign: Sustainable Athleticwear, Shoe Recycling Bins and No More Single-Use Plastics at Corporate Campuses
Nike is joining the ranks of companies looking to eliminate waste in their production processes. And, as Nike tends to do with all of its projects, it's going big with it.
Through its Move to Zero campaign, Nike's end-goal is zero carbon and zero waste. The company outlined how it plans to do this in five steps:
1. Nike will power owned-and-operated facilities with 100 percent renewable energy by 2025.
2. Nike will reduce carbon emissions across its global supply chain by 30 percent by 2030, in line with the Paris Agreement of 2015.
3. Nike diverts 99 percent of all footwear manufacturing waste from landfills.
4. Additionally, Nike diverts more than 1 billion plastic bottles per year from landfills to create yarns for new jerseys and uppers for Flyknit shoes.
5. The Reuse-A-Shoe and Nike Grind programs convert waste into new products, playgrounds, running tracks and courts.
That last part has already been put into place, and is seen in places like skateboard shops, where people can bring in shoes from any brand and throw them into a collection box. From there, Nike will convert the footwear into the Nike Grind material for sportswear and footwear.
Nike's program also includes eliminating single-use plastics on Nike corporate campuses and continuing its "material development programs" that use plastic bottles that otherwise would end up in landfills or waterways to create athletic apparel.
Being that Nike is just about the biggest name in sportswear, this is a leading-by-example moment that will surely create ripples throughout the industry. Others will follow suit not only to do their part for the environment, but to stay competitive with Nike.
Companies like Adidas have already put in place programs to reuse plastic bottles for sportswear or at least limit waste, but by releasing a new line with a solidified mission statement, Nike is standing out a little.
The first "Move to Zero" collection of apparel, which includes hoodies, sweatshirts, T-shirts, joggers and shorts made with at least 60 percent organic or recycled fabrics (like the Nike Grind material) will hit the Nike web store this summer.