McDonald's Launches Big Mac-themed Clothing Line
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The thermal top is available for approximately $58, and will only be available online in Sweden. According to Zacks, the Big Mac thermal underwear was made as part of the sponsorship of the Swedish alpine and cross-country skiing team by McDonald's Sweden.
The "I'm Lovin It 24" campaign includes 24 McDonald's-themed events in 24 cities over the course of a day. Other events include a giant ball pit in Sydney, a huge Big Mac jigsaw puzzle in Madrid, a "McOrchestra" in Vienna, and a concert in Los Angeles.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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