Mail, Part I: Understanding USPS Changes Slated for May
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The upshot to the rate changes is incentives to merge mail streams, such as through co-mailing. Not only is the carrier-route discount higher, but the new bundle and container charges provide additional incentives to co-mail. “We recently consulted with another publisher that had numerous mail streams, and was therefore mailing inefficiently,” he continued. “We worked with the publisher to rationalize its versions, co-mail its copies and engage in better drop-shipping, resulting in reductions in postage costs of about $.09 cents per copy, or 25 percent of all postage costs. With the PRC rates, the cost gap between the way it used to mail and the way it mails today would be even wider.”
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- Mary Ann Bennett
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